Google has turned up the heat on
its Android partners by controlling every aspect of software and
hardware for its Pixel line. While it doesn't have every single feature
you'd find in comparably-priced phones from LG, Samsung, HTC, or Sony,
it does so many things right that it's currently the phone to beat.
Here are some of the things we like about the Pixel that we hope to see in future premium phones.
Here are some of the things we like about the Pixel that we hope to see in future premium phones.
1. Swipe up for the App Drawer
Eliminating the app drawer
button is a little confusing at first, but then you realize that you can
quickly access your apps with just a swipe up from the bottom of the
screen.
In exchange for giving up a dedicated button to open the app drawer, you gain an extra app in the bottom dock.
I'll take five apps in the dock over four any day of the week. It's just as fast, just as simple, and visually cleaner and more appealing. But it doesn't give up an ounce of functionality.
In exchange for giving up a dedicated button to open the app drawer, you gain an extra app in the bottom dock.
I'll take five apps in the dock over four any day of the week. It's just as fast, just as simple, and visually cleaner and more appealing. But it doesn't give up an ounce of functionality.
2. Don't hide smart storage
Instead of forcing users to use
some proprietary maintenance app to manage storage space, leave the
Smart Storage feature in the Settings app. This is a feature debuting in
Android 7.1, and we'd hate to see custom manufacturer Android builds
eliminate it, hide it, or replace it with some proprietary nonsense.
Using Smart Storage, you can clear out old apps you no longer use, photos and videos that are backed up and no longer need to be stored locally, as well as clear out the downloads folder of old items.
Using Smart Storage, you can clear out old apps you no longer use, photos and videos that are backed up and no longer need to be stored locally, as well as clear out the downloads folder of old items.
3. Built-in device support
Without a retail footprint like
Apple has, getting support for a problematic device is a hassle. Even
then, visiting an Apple store without a Genius Bar appointment is one of
the most frustrating experiences ever.
Google is giving Pixel users access to support representatives 24/7 directly in the Settings app via text or phone calls. Those who call in to support can share the screen of his or her device for advanced troubleshooting; no appointment required.
Samsung already has its Samsung+ app to accomplish this, but more vendors need to make this a reality. And Samsung would do well to simply bake this into the Settings, rather than require yet another installed app.
Google is giving Pixel users access to support representatives 24/7 directly in the Settings app via text or phone calls. Those who call in to support can share the screen of his or her device for advanced troubleshooting; no appointment required.
Samsung already has its Samsung+ app to accomplish this, but more vendors need to make this a reality. And Samsung would do well to simply bake this into the Settings, rather than require yet another installed app.
4. Say NO to Bloatware!
Google finally convinced Verizon
Wireless (of all companies!) to limit the number of Verizon-branded
apps on phones sold through its stores. Nothing is preinstalled, and
only three Verizon apps are downloaded from the Play Store when you
first activate a SIM on the network.
Better yet, you can delete the apps instead of just disabling them.
Samsung—the biggest smartphone maker in the world—seems to not have the same influence over carriers to limit bloatware. Or maybe it doesn't feel pressure, because everyone does it, and the carriers will kick over a few bucks?
It's time to follow Google's lead. It's not just Samsung, all the usual Android players bend to the will of the carriers.
When carriers aren't bloating up phones with their own apps, the manufactuerers are. The saddle us with third-party apps like Amazon, Facebook, Evernote, and Lookout Antivirus. Then there's the manufacturer apps and services that duplicate Google's own, only are never as good. You know, like fitness apps or S-Voice.
If we want this stuff, we'll get it ourselves. Come on, let's put an end to bloatware.
Better yet, you can delete the apps instead of just disabling them.
Samsung—the biggest smartphone maker in the world—seems to not have the same influence over carriers to limit bloatware. Or maybe it doesn't feel pressure, because everyone does it, and the carriers will kick over a few bucks?
It's time to follow Google's lead. It's not just Samsung, all the usual Android players bend to the will of the carriers.
When carriers aren't bloating up phones with their own apps, the manufactuerers are. The saddle us with third-party apps like Amazon, Facebook, Evernote, and Lookout Antivirus. Then there's the manufacturer apps and services that duplicate Google's own, only are never as good. You know, like fitness apps or S-Voice.
If we want this stuff, we'll get it ourselves. Come on, let's put an end to bloatware.
5. A fingerprint reader pulls double duty
Android 7.1 introduces a new
Setting called Moves. For Nexus owners, Moves adds a central place to
control features like twist the camera to switch to selfie mode, or
double-press the power button to open the camera.
Pixel users gain an added option of using the fingerprint reader as a sort of limited trackpad. Right now it's limited to swiping down across the reader to show the notification shade—again making single-handed use easier—but hopefully this is something we see implemented in things like Twitter apps or Chrome for scrolling through timelines and webpages.
Android makers will need to implement Android 7.1 and supporting hardware in order to take advantage of the feature, but since they're all taking our advice and moving finger print readers to the back of the phone, that shouldn't add too much more work.
And while we're at it, they should follow Google's lead by putting all "gesture" controls under a single menu in Settings, with clear explanations. No more spreading this all over the Settings, or in separate apps.
Pixel users gain an added option of using the fingerprint reader as a sort of limited trackpad. Right now it's limited to swiping down across the reader to show the notification shade—again making single-handed use easier—but hopefully this is something we see implemented in things like Twitter apps or Chrome for scrolling through timelines and webpages.
Android makers will need to implement Android 7.1 and supporting hardware in order to take advantage of the feature, but since they're all taking our advice and moving finger print readers to the back of the phone, that shouldn't add too much more work.
And while we're at it, they should follow Google's lead by putting all "gesture" controls under a single menu in Settings, with clear explanations. No more spreading this all over the Settings, or in separate apps.
6. Simultaneous, timely software updates
When there's an Android
operating system update, or even just a security patch, it gets released
by Google. Then the phone makers build their version of Android for
their phones. Then the carriers get it and they test it out, and then
finally push it out to the phones on their network. The whole process
takes ages, with users on one carrier getting important updates weeks or
month ahead of those on another.
Somehow, Apple gets to release major updates to all its phones on all carriers and it's not the end of the world. In fact, carriers are thrilled to sell you an iPhone.
At least Google found a way to persuade Verizon to commit to releasing software updates at the same time Google releases one for unlocked devices.
Instead of reading news that the AT&T Galaxy S7 Edge is getting Nougat, leaving users on a different carrier asking "What about me?" phone makers need to work with the carriers to streamline the update process.
If an update is released for a device, it needs to be released across all carriers at the same time. And updates need to land much sooner after Google issues an Android update. We're not saying anything new, but perhaps Google has got the ball rolling on this for all Android partners.
Somehow, Apple gets to release major updates to all its phones on all carriers and it's not the end of the world. In fact, carriers are thrilled to sell you an iPhone.
At least Google found a way to persuade Verizon to commit to releasing software updates at the same time Google releases one for unlocked devices.
Instead of reading news that the AT&T Galaxy S7 Edge is getting Nougat, leaving users on a different carrier asking "What about me?" phone makers need to work with the carriers to streamline the update process.
If an update is released for a device, it needs to be released across all carriers at the same time. And updates need to land much sooner after Google issues an Android update. We're not saying anything new, but perhaps Google has got the ball rolling on this for all Android partners.
7. Unlimited online photo storage
Forget special promotions adding
100GB of space to my Google Drive account (that eventually expire).
Forget Dropbox adding bonus storage for uploading photos from a phone,
or some third-party photo service no one has ever heard of.
Google Photos is where it's at.
Google's unlimited photo and video storage at full resolution for the Pixel line is something all device makers should implement ASAP. LG, HTC, Samsung, Moto: Make a deal with Google to bring this feature to all devices.
Apple, if you happen to stumble upon this, you need to copy this feature too. Give iPhone users unlimited iCloud Photo Storage.
Google Photos is where it's at.
Google's unlimited photo and video storage at full resolution for the Pixel line is something all device makers should implement ASAP. LG, HTC, Samsung, Moto: Make a deal with Google to bring this feature to all devices.
Apple, if you happen to stumble upon this, you need to copy this feature too. Give iPhone users unlimited iCloud Photo Storage.
8. Little animation flourishes
Look, the Google inspired
bouncing balls that move when you tap on the home button isn't a
ground-breaking feature. It's not even something that serves a real
purpose other than adding to the user experience. The same goes for
the little sound waves emenating from the handset icon in the status bar
when you're on a call.
But you know what? Those small thoughtful additions to the overall experience add a playfulness that makes using the Pixel fun, and it's integrated across various apps and aspects of the device starting the moment you turn on your new phone.
This doesn't apply to Samsung, who has had to trim down on the amount of playfulness in its devices over the past couple of years, but LG and Moto offer up what I think is a rather bland take on Android.
What we want to see from Android makers is mindfulness. Show that you care enough to make the experience better without slowing anything down. Sometimes, polishing the basic stuff is worth more than piling on new features.
But you know what? Those small thoughtful additions to the overall experience add a playfulness that makes using the Pixel fun, and it's integrated across various apps and aspects of the device starting the moment you turn on your new phone.
This doesn't apply to Samsung, who has had to trim down on the amount of playfulness in its devices over the past couple of years, but LG and Moto offer up what I think is a rather bland take on Android.
What we want to see from Android makers is mindfulness. Show that you care enough to make the experience better without slowing anything down. Sometimes, polishing the basic stuff is worth more than piling on new features.
9. Fingerprint reader on the back
As phones get bigger, and thus
taller, one-handed use becomes more difficult. Holding a phone with one
hand while trying to stretch your thumb down to the bottom of the
display to register a fingerprint is often a balancing act, with
potentially disastrous results.
Placing the fingerprint reader on the back of the phone means you can hold it naturally, and still have access to the reader.
It's quick, painless, and something all Android manufacturers should do.
Placing the fingerprint reader on the back of the phone means you can hold it naturally, and still have access to the reader.
It's quick, painless, and something all Android manufacturers should do.
10. Lack of camera bump
I still don't quite understand the trend of adding a camera bump to the back of a smartphone. It's ugly.
It also limits the ways you can use your device. You can't place it flat on a desk without it wobbling.
Wouldn't you rather have a device sans camera bump that's a tiny bit thicker, but with a bigger battery and no bump? I sure would. You can sculpt the edges to make it feel thinner in the hand if you have to.
It also limits the ways you can use your device. You can't place it flat on a desk without it wobbling.
Wouldn't you rather have a device sans camera bump that's a tiny bit thicker, but with a bigger battery and no bump? I sure would. You can sculpt the edges to make it feel thinner in the hand if you have to.
11. Real speed, not just high benchmarks
The Pixel performs just fine in
benchmarks. It doesn't score higher than every other Android phone, but
it's in the ballpark of where we expect high-end phones to be.
And yet, when you actually use it, it certainly feels so much faster than every other Android phone you've ever used.
We can't explain exactly why, except to say that Google has probably spent a lot of time optimizing all parts of the Pixel's software stack. From touch latency to device drivers, cache sizes to polling rates, Google tweaked it all.
Android manufacturers, go and do likewise. Don't be satisfied with whatever libraries and drivers your SoC vendor (like Qualcomm), camera vendor (like Sony), or storage vendor gives you. Work with the OS, the firmware, the drivers, everything. Compile, test, measure, and re-compile.
Ultimately, we don't care that the phone we buy has the longest bar on a benchmark chart. We care that when we ask it to do something, it does it right away. That we can instantly switch apps, scroll smoothly through any page, and that all of our swipes, taps, pinches, and slides are met with instantaneous feedback.
Combined with a simple and elegant interface design, this is what makes the Pixel feel good. It's not the kind of "checkbox feature" you can easily market, but believe me, reviewers will take notice, and word-of-mouth from customers will be worth it.
And yet, when you actually use it, it certainly feels so much faster than every other Android phone you've ever used.
We can't explain exactly why, except to say that Google has probably spent a lot of time optimizing all parts of the Pixel's software stack. From touch latency to device drivers, cache sizes to polling rates, Google tweaked it all.
Android manufacturers, go and do likewise. Don't be satisfied with whatever libraries and drivers your SoC vendor (like Qualcomm), camera vendor (like Sony), or storage vendor gives you. Work with the OS, the firmware, the drivers, everything. Compile, test, measure, and re-compile.
Ultimately, we don't care that the phone we buy has the longest bar on a benchmark chart. We care that when we ask it to do something, it does it right away. That we can instantly switch apps, scroll smoothly through any page, and that all of our swipes, taps, pinches, and slides are met with instantaneous feedback.
Combined with a simple and elegant interface design, this is what makes the Pixel feel good. It's not the kind of "checkbox feature" you can easily market, but believe me, reviewers will take notice, and word-of-mouth from customers will be worth it.
No comments:
Post a Comment